Taste the
world, enrich your taste

Taste the
world, enrich your taste

Matters Most_Simon Lévelt_A3A4964

Client: Simon Lévelt
Agency: Matters Most
Deliverables: Brand design & Design direction

simon-levelt-logo-2000×1000

Together, we went back to what has been at the heart of the brand from
the beginning: discovering flavours and enjoying pure products made with care. We incorporated this into the total brand base. Simon Lévelt is ready for the future.


Together, we went back to what has been at the heart of the brand from the beginning: discovering flavours and enjoying pure products made with care. We incorporated this into the total brand base. Simon Lévelt is ready for the future.

simon-levelt-bonen-2000×1000

We discovered that Simon Lévelt is an explorer and always goes its own way. These qualities are perfectly suited to today's world. We have an increasing need for adventure: to explore uncharted territory, develop our own tastes, experiment and experience. The brand promise "Taste the world, enrich your taste" is an appeal to fulfil these needs.This also applies to Simon Lévelt itself. To seek even more adventure in the entire process.

From product-oriented thinking to sharing the world that lies behind
the tastiest tea and coffee. Flavours, fragrances, stories, types and
combinations. All equally special and more than worth sharing.

We discovered that Simon Lévelt is an explorer
and always goes its own way. These qualities
are perfectly suited to today's world. We have
an increasing need for adventure: to explore uncharted territory, develop our own tastes, experiment and experience. The brand promise "Taste the world, enrich your taste" is an appeal to fulfil these needs.This also applies to Simon Lévelt itself. To seek even more adventure in the entire process.

From product-oriented thinking to sharing the
world that lies behind the tastiest tea and coffee. Flavours, fragrances, stories, types and combinations. All equally special and more than worth sharing.

simon-levelt-theeverpakking_1200x600_acf_cropped

The design has become modern and fresh, without following the trends. The discovery of the world of tea and coffee is reflected in everything, from style elements to packaging and from online to in-store. The central element in the corporate identity is still the compass, which guides you through the world of coffee and tea. The new compass is simpler and more dynamic, and can be filled in freely with frames, colours and illustrations.



The design has become modern and fresh, without following the trends. The discovery of the world of tea and coffee is reflected in everything, from style elements to packaging and from online to in-store. The central element in the corporate identity is still the compass, which guides you through the world of coffee and tea. 
The new compass is simpler and more dynamic, and can be filled in freely with frames, colours and illustrations.

simon levelt theetje
simon levelt zakje en blik
simon-levelt-theebussen-2000×1000 (1)
simon-levelt-drinken_570x570_acf_cropped (1)
simon-levelt-stijlsysteem-2-animatie
simon levelt winkel 3
simon levelt winkel 1
simon levelt winkel 2
simon levelt poster in winkel


Jordi van Baaren 2022  Brand design & Art direction

 
Jordi van Baaren 2022                             Brand design & Art direction