The impact of innovation

The impact of innovation

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Client: TNO
Agency: Heldergroen
Deliverables: Art direction & Campaign design

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Look through the eyes of TNO and see it for yourself.
When you always deliver work at a leading level, you sometimes fail to see how exceptional that actually is. It was up to us to first introduce TNO itself and then the whole of the Netherlands to the enormous impact that the organisation makes. Together with the agency we created a new brand strategy, corporate film, public campaign and internal campaign. I contributed by Art Direction for Film, Photography and Campaign design.

Look through the eyes of TNO
and see it for yourself.


When you always deliver work at a leading level, you sometimes fail to see how exceptional that actually is. It was up to us to first introduce TNO itself and then the whole of the Netherlands to the enormous impact that the organisation makes. Together with the agency we created a new brand strategy, corporate film, public campaign and internal campaign. I Was in charge of Art Direction and brand design.

Impact central
That insight became the basis of our work. Together with a group of involved TNO employees, we developed a new brand strategy with a clear focus on the impact that the organisation makes. Our advice: remain critical and modest, but talk much more often about what you have achieved. Mix in the debate and take us into the future: show us how visionary you are by nature. The slogan was and remains 'Innovation for life'. With the corporate film, the public campaign and the internal campaign that we developed, we literally make visible what that means in practice.


 

Impact central

That insight became the basis of our work. Together with a group of involved TNO employees, we developed a new brand strategy with a clear focus on the impact that the organisation makes. Our advice: remain critical and modest, but talk much more often about what you have achieved. Mix in the debate and take us into the future: show us how visionary you are by nature. The slogan was and remains 'Innovation for life'. With the corporate film, the public campaign and the internal campaign that we developed, we literally make visible what that means in practice.

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Jordi van Baaren 2022  Brand design & Art direction

 
Jordi van Baaren 2022                             Brand design & Art direction