CASES
WORK
Hi, I’m Jordi—pushing the boundaries of branding, design, and art direction for over 15 years.
I bring ideas to life through vibrant visual experiences for purpose-driven brands, organizations,
and people. From brand identity to digital design, illustration, and packaging, I craft compelling
visuals that make a difference. Let’s create something meaningful together!
NOW WORKING ON
Currently working on / for

SEA water horeca bottle
With SEA Water, Dutch founders and brothers Tammo and Jort give shape to their personal mission to be part of a solution to global water scarcity. I am working with team SEA on a new Horeca bottle and identity expansion.
Tools To Thrive is a platform for conscience & transformation through microdosing. It offers microdosing classes for beginners with truffles. Research has shown that psilocybin, the active substance in truffles, increases our neuroplasticity.
I am working on an identity that shows both the pillars of knowledge and the organic movement that arises from microdosing.

De Goede & De Stoute Vuurzee packaging upgrade
How do you improve an award winning design? You dive into the detailing.
For the 2022 label, it's particularly in the use of paper and certain elements
we wanted to highlight. More sustainable use of materials was key. Soon more
How do you improve an award winning design? You dive into the detailing. For the 2022 label,
it's particularly in the use of paper and certain elements we wanted to highlight. More sustainable use of materials was key. Soon more

Michael Cervino
CERVINO is an Amsterdam-based luxury brand that designs gastronomy experiences where food
preparation and presentation are elevated to a form of art and entertainment. CERVINO was
founded by Michael Cervino in 2021.
Rise is Challenging rising issues with creative communication. Soon more
Les Garçons du Champagne - Champagne Courtier
Branding of a new Dutch champagne house
Rise is Challenging rising issues with creative communication. Soon more
Questions about me, projects
or wanna see more?

Jordi van Baaren 2023
Brand design & Art direction
Amsterdam, The Netherlands
info@jordivanbaaren.nl
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JORDI VAN BAAREN 2022 Brand design & Art direction