100% natural water now in
an entirely recycled bottle

barleduc fles 2

Client: Bar-Le-Duc
Agency: Matters Most
Deliverables: Brand design, illustration, digital design, art direction

Bar-Le-Duc-Park

With the brand promise "Go natural!" Bar-le-Duc wants to encourage the Netherlands to drink, to drink water, but you probably already understood that. Our body demands it: 2 litres of water a day. And every drop counts. From that stage i created together with team Matters Most a new identity, packaging and campaign. 

BLD_Logo_oud-nieuw


The icon in a new outfit

I have made the logo a lot more modern. It is simpler, fresher and more proud.
At the same time, the logo retains the recognition and iconic value of the old logo.

barleduc-schets


The first sustainable bottle
In our view, the chosen positioning also forces a new bottle. If you preach natural
and sustainable, then the bottle must be too. And so it happened. Together
Bar-le-Duc we designed the first 100% sustainable bottle. All that's left is the cap.
We are working hard on it!

A corporate identity without frills
I developed a layered style system, which is made up of 'bars'. Water, the blue 'bar', always forms the basis, just like in all Bar-le-Duc products. In addition,
i gave the flavours and product variations individuality. With colours, symbols
and illustrations. Simple, fresh and always unadorned. Naturally.

barleduc-pak-oud-nieuw
barleduc-informatie_570x570_acf_cropped-1
barleduc-pakken_1200x600_acf_cropped
barleduc-flessen-2000×1000 (2)
Fruit_vierkant


Jordi van Baaren 2022  Brand design & Art direction

 
Jordi van Baaren 2022                             Brand design & Art direction