100% natural water now in
an entirely recycled bottle

100% natural water now in
an entirely recycled bottle

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Client: Bar-Le-Duc
Agency: Matters Most
Deliverables: Brand design, illustration, digital design, art direction

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With the brand promise "Go natural!" Bar-le-Duc wants to encourage the Netherlands to drink, to drink water, but you probably already understood that. Our body demands it: 2 litres of water a day. And every drop counts. From that stage i created together with team Matters Most a new identity, packaging and campaign. 

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The icon in a new outfit

I have made the logo a lot more modern. It is simpler, fresher and more proud.
At the same time, the logo retains the recognition and iconic value of the old logo.

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The first sustainable bottle
In our view, the chosen positioning also forces a new bottle. If you preach natural
and sustainable, then the bottle must be too. And so it happened. Together
Bar-le-Duc we designed the first 100% sustainable bottle. All that's left is the cap.
We are working hard on it!

A corporate identity without frills
I developed a layered style system, which is made up of 'bars'. Water, the blue 'bar', always forms the basis, just like in all Bar-le-Duc products. In addition,
i gave the flavours and product variations individuality. With colours, symbols
and illustrations. Simple, fresh and always unadorned. Naturally.

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Jordi van Baaren 2023
  
Brand design & Art direction
Amsterdam, The Netherlands
info@jordivanbaaren.nl

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JORDI VAN BAAREN 2022     Brand design & Art direction

 

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