When Sara Smiles
When
Sara Smiles
Client: When Sara smiles
Deliverables: Naming, brand design web design, photography
Client: When Sara smiles
Deliverables: Naming, brand design web design, photography
When Sara Smiles
Is a Dutch collecting platform about fair and sustainable clothing, founded and run by Sara Dubbeldam (34), sustainable fashion journalist and activist. With her critical view on the fashion industry, brand guides, a large Fair Trade Brand Index and personal reflections, among other things, she a to promote fair trade. Fair Trade brand index and personal reflections, she wants to make the complicated world of sustainable fashion more understandable. More beautiful. And above all: more fun.
When Sara Smiles
Is a Dutch collecting platform about fair and sustainable clothing, founded and run by Sara Dubbeldam (34), sustainable fashion journalist and activist. With her critical view on the fashion industry, brand guides, a large Fair Trade Brand Index and personal reflections, among other things, she a to promote fair trade. Fair Trade brand index and personal reflections, she wants to make the complicated world of sustainable fashion more understandable. More beautiful.
And above all: more fun.
Besides creating the name, I translated Sara's vision into an
online concept and the resulting style concept. A warm style
with a fresh, idealistic view of the fashion world. In the open logo
we visualise the chain of positivity that we want to bring about.
Besides creating the name, I translated Sara's vision into an online concept and the resulting style concept. A warm style with a fresh, idealistic view of the fashion world. In the open logo we visualise the chain of positivity that we want to bring about.
The platform has a strong focus on beautiful photography
and powerful statements. Easy to read because of the
simplicity and the cleverly chosen typography. Statement made:
When Sara Smiles has grown into one of the largest sustainable
fashion platforms in the Netherlands, with more than 25,000
unique visitors per month.
The platform has a strong focus on beautiful photography and powerful statements. Easy to read because of the simplicity and the cleverly chosen typography. Statement made:
When Sara Smiles has grown into one of the largest sustainable fashion platforms in the Netherlands, with more than 25,000 unique visitors per month.
Jordi van Baaren 2022
Brand design & Art direction
Amsterdam, The Netherlands
Jordivanbaaren@gmail.com
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JORDI VAN BAAREN 2022 Brand design & Art direction