When Sara Smiles

When
Sara Smiles

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Client: When Sara smiles
Deliverables: Naming, brand design  web design, photography

Client: When Sara smiles
Deliverables: Naming, brand design  web design, photography

NEW BW J-Lab3l_RSD5475

When Sara Smiles
Is a Dutch collecting platform about fair and sustainable clothing, founded and run by Sara Dubbeldam (34), sustainable fashion journalist and activist. With her critical view on the fashion industry, brand guides, a large Fair Trade Brand Index and personal reflections, among other things, she a to promote fair trade. Fair Trade brand index and personal reflections, she wants  to make the complicated world of sustainable fashion more understandable. More beautiful. And above all: more fun.



When Sara Smiles

Is a Dutch collecting platform about fair and sustainable clothing, founded and run by Sara Dubbeldam (34), sustainable fashion journalist and activist. With her critical view on the fashion industry, brand guides, a large Fair Trade Brand Index and personal reflections, among other things, she a to promote fair trade. Fair Trade brand index and personal reflections, she wants  to make the complicated world of sustainable fashion more understandable. More beautiful.
And above all: more fun.

Besides creating the name, I translated Sara's vision into an
online 
concept and the resulting style concept. A warm style
with 
a fresh, idealistic view of the fashion world. In the open logo
we visualise the chain of positivity that we want to bring about.


Besides creating the name, I translated Sara's vision into an online concept and the resulting style concept. A warm style with a fresh, idealistic view of the fashion world. In the open logo we visualise the chain of positivity that we want to bring about.


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Laptop kopiëren

The platform has a strong focus on beautiful photography
and powerful statements. Easy to read because of the
simplicity 
and the cleverly chosen typography. Statement made:
When Sara Smiles has grown into one of the largest sustainable
fashion platforms in the Netherlands, with more than 25,000
unique visitors per month.

The platform has a strong focus on beautiful photography and powerful statements. Easy to read because of the simplicity and the cleverly chosen typography. Statement made:
When Sara Smiles has grown into one of the largest sustainable fashion platforms in the Netherlands, with more than 25,000 unique visitors per month.

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Jordi van Baaren 2022  Brand design & Art direction

 
Jordi van Baaren 2022                             Brand design & Art direction