A new look 
for the most sustainable beer brand in the Netherlands

GB_Closeup

Client: Gulpener
Agency: Matters Most
Deliverables: Brand design, illustration, digital design, art direction

_VDH5050

The need for beautiful, sustainable beer brands keeps rising.
Gulpener is such a brand. The makers of the one and only
beer from Dutch soil always strive for the most delicious beers.
And the best for the local environment. You see, I was proud
to help with their rebranding.

Header_X0A0892
Hand_fles_groot

Innovative and yet recognisable
From corporate identity to packaging. From digital platforms to communication and all promotional tools. The idea and feeling of 'De Vrije Brouwer' can now be found everywhere. Our challenge was to constantly find the balance between innovation and recognisability. The result? A modern, proud jacket that remains true to what the brand has been for years. So that even the trusted Gulpener fan still recognises his favorite beer.

flesjes
Range2-2000×1000
Schets-1
6pack-2000×1000

”De vrije brouwer" in everything: from design to packaging and
online platform to communication

Vrijheid_proef_je_1200x600_acf_cropped
Poster-2000×1000
Mockup-site2-2000×1000
Gulpener-Hopoogst-2018-171-1600×900


Jordi van Baaren 2022  Brand design & Art direction

 
Jordi van Baaren 2022                             Brand design & Art direction