A new look
for the most sustainable beer brand in the Netherlands
Agency: Matters Most
Deliverables: Brand design, illustration, digital design, art direction
The need for beautiful, sustainable beer brands keeps rising.
Gulpener is such a brand. The makers of the one and only
beer from Dutch soil always strive for the most delicious beers.
And the best for the local environment. You see, I was proud
to help with their rebranding.
Innovative and yet recognisable
From corporate identity to packaging. From digital platforms to communication and all promotional tools. The idea and feeling of 'De Vrije Brouwer' can now be found everywhere. Our challenge was to constantly find the balance between innovation and recognisability. The result? A modern, proud jacket that remains true to what the brand has been for years. So that even the trusted Gulpener fan still recognises his favorite beer.
”De vrije brouwer" in everything: from design to packaging and
online platform to communication
Jordi van Baaren 2022
Brand design & Art direction
Amsterdam, The Netherlands
JORDI VAN BAAREN 2022 Brand design & Art direction