Mrs. Highbrow
Make it
yours

Mrs. Highbrow
Make
it
yours

MRSHighbrow_BROW_HENNA

Client: Mrs. Highbrow
Deliverables: Brand design & Design direction

Client: Mrs. Highbrow
Deliverables: Brand design & Design direction

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Mrs.Highbrow. Pioneer since 2010. Founded as the first real Browbar of the Netherlands, in the Amsterdamse Pijp. It quickly became a resounding success. Not only because their clients feel wonderfully at home in their authentic salon, but mainly because they let them leave as the best and most powerful version of themselves. With eyebrows that suit them. And, they haven't counted them of course, but their brow specialists make around 90 clients happy every day. That's almost 60,000 eyebrows a year

_MRSHighbrows_0103220176_sRGBkopie

From the brand promise: Dream it. Believe it. Make it yours, i created the design idea
Beauty is in the 'i'. of the beholder. 
Your view of the world. What do you see? Beauty is
not a generality, everything can be beauty. 
I determine what beauty is for me.
The (changeable) 'i' as a central stylelement underlines that idea.

From the brand promise: Dream it. Believe it. Make it yours, i created the design idea
Beauty is in the 'i'. of the beholder. 
Your view of the world. What do you see? Beauty is
not a generality, everything can be beauty. 
I determine what beauty is for me.
The (changeable) 'i' as a central stylelement underlines that idea.

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Mrs.Highbrowdigitalwaxheaterpot_1800x1800
Mockups Design
MRSHighbrows__Web

The design idea is widely implemented in all packaging and brand design. Tested against the values Solution Driven, Aspirational, Bold and Excellence. Outspoken
yet minimal packaging In which the brand is clearly highlighted and the name continues along all sides this makes it a packaging that is unmistakably Mrs. Highbrow on every side.

From the brand promise: Dream it. Believe it. Make it yours, i created the design idea
Beauty is in the 'i'. of the beholder. 
Your view of the world. What do you see? Beauty is
not a generality, everything can be beauty. 
I determine what beauty is for me.
The (changeable) 'i' as a central stylelement underlines that idea.

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productkopie
Mrs.HighbrowTreatmentEnhancer_1800x1800
picture
MrsHigbrow_post2_2
unnamed
MSHB_1




Jordi van Baaren 2023
  
Brand design & Art direction
Amsterdam, The Netherlands
info@jordivanbaaren.nl

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JORDI VAN BAAREN 2022     Brand design & Art direction

 

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